Investigating Online Unmanaged Organization

The purpose of this chapter is to illustrate how to collect and analyse narratives about organizations provided by employees on the internet. Blogs, social media, and employee review platforms give a rich dataset for investigating how employees make sense of different aspects of organizational culture, work, and human resource politics and practices. We present challenges and paths to do this kind of research using antenarrative analysis (Boje, 2001)—a proper qualitative methodology to deal with fragmented narratives that are typical on the internet. We studied narratives from employees about non-hierarchical organizations archived on Glassdooor, the main global employee review platform.