消费者的知识、信任和动机对购买环保产品意愿的影响

Deodatus Layo, Ambar Lukitaningsih, Lusia Tria Hatmanti Hutami, Sanchita Som
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引用次数: 0

摘要

本研究的目的是确定“消费者的知识、信任和动机对环保产品购买意愿的影响(对日惹Ades饮料消费者的调查)”。采用目的抽样法进行非概率抽样。样本量为100名受访者,通过分发使用李克特量表测量的问卷。结果表明,知识对日惹地区环境友好产品购买意愿没有显著的正向影响,而信任和动机因素对日惹地区环境友好产品购买意愿有显著的正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE INFLUENCE OF CONSUMER KNOWLEDGE, TRUST, AND MOTIVATION ON THE INTENTION TO BUY ENVIRONMENTALLY FRIENDLY PRODUCTS
The purpose of this study was to determine how "The Influence of Knowledge, Trust and Motivation of Consumers on Purchase Intention of Environmentally Friendly Products (Survey on Ades Drink Consumers in Yogyakarta)". The technique used is non probability sampling using purposive sampling method. The sample size was 100 respondents by distributing questionnaires which were measured using a Likert scale. The results showed that knowledge had no significant positive effect on purchase intention for environmentally friendly products, but the factors of trust and motivation had a significant positive effect on purchase intention for environmentally friendly products in Yogyakarta.
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