{"title":"中小企业卡龙咖啡的包装开发及Instagram应用","authors":"Ra Mustika Hanryanto","doi":"10.33005/ic-ebgc.v1i1.20","DOIUrl":null,"url":null,"abstract":"\n \n \nKalong Coffee is one of the small medium enterprise (SME) in the Jakarta area which is engaged in the Food and Beverage (FnB) industry. The trend of coffee shops that are growing very rapidly nowadays makes competition very tight in this industry. For that, in maintaining a competitive advantage, Kopi Kalong must have a good strategy to survive by having the characteristics that are easily recognized by the public. It is also supported by marketing strategies, services, products, prices, and locations that match the target market with a marketing strategy using digital platforms such as social media Instagram. This research was conducted using qualitative methods and the data obtained came from observations, surveys, discussion groups, and in-depth interviews. \nKeywords: Business Coaching; Coffee Industry; Food and Beverages; Instagram Marketing Packaging Development; Small Medium Enterprise \n \n \n","PeriodicalId":158530,"journal":{"name":"Proceedings of International Conference on Economics Business and Government Challenges","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Packaging Development and Instagram Application of SME Kalong Coffee\",\"authors\":\"Ra Mustika Hanryanto\",\"doi\":\"10.33005/ic-ebgc.v1i1.20\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n \\n \\nKalong Coffee is one of the small medium enterprise (SME) in the Jakarta area which is engaged in the Food and Beverage (FnB) industry. The trend of coffee shops that are growing very rapidly nowadays makes competition very tight in this industry. For that, in maintaining a competitive advantage, Kopi Kalong must have a good strategy to survive by having the characteristics that are easily recognized by the public. It is also supported by marketing strategies, services, products, prices, and locations that match the target market with a marketing strategy using digital platforms such as social media Instagram. This research was conducted using qualitative methods and the data obtained came from observations, surveys, discussion groups, and in-depth interviews. \\nKeywords: Business Coaching; Coffee Industry; Food and Beverages; Instagram Marketing Packaging Development; Small Medium Enterprise \\n \\n \\n\",\"PeriodicalId\":158530,\"journal\":{\"name\":\"Proceedings of International Conference on Economics Business and Government Challenges\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of International Conference on Economics Business and Government Challenges\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33005/ic-ebgc.v1i1.20\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of International Conference on Economics Business and Government Challenges","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33005/ic-ebgc.v1i1.20","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Packaging Development and Instagram Application of SME Kalong Coffee
Kalong Coffee is one of the small medium enterprise (SME) in the Jakarta area which is engaged in the Food and Beverage (FnB) industry. The trend of coffee shops that are growing very rapidly nowadays makes competition very tight in this industry. For that, in maintaining a competitive advantage, Kopi Kalong must have a good strategy to survive by having the characteristics that are easily recognized by the public. It is also supported by marketing strategies, services, products, prices, and locations that match the target market with a marketing strategy using digital platforms such as social media Instagram. This research was conducted using qualitative methods and the data obtained came from observations, surveys, discussion groups, and in-depth interviews.
Keywords: Business Coaching; Coffee Industry; Food and Beverages; Instagram Marketing Packaging Development; Small Medium Enterprise
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