Introductory Study on Jeju-do's Tourist Images from 1960s to 1980s: Focusing on Changes in Visual Images in Tourist Photo Albums

lbums and Jeju-do’s tourist brochures issued from 1960s to 1980s. It, therefore, examines how the visual typicality of Jeju-do has been created. The period suggested by this study was an inflection point in which the economy and culture of it were changed and the government-led tourist policy for transforming Jeju-do into a destination which is attractive enough to be called the ‘Oriental Hawaii’ was developed. The tourist image produced in the period was successful in promoting Jeju-do as an exotic island. The most prominent characteristics of such tourist photos, however, is that they continuously and repeatedly use the same material. Such images have formed the typicality of Jeju-do, as they have been actively used until a recent time in explaining Jeju-do. In conclusion, it would show how Jeju-do is visually perceived, as the tourist industry is changed, by analyzing the stereotyped tourist images of Jeju-do by each period, which are printed in Jeju-do’s tourist brochures and tourist photo albums. It aims to describe them as a field in which images can be exchanged, beyond visual materials for tourism.