服务质量和价格对顾客满意度的影响(以天津TIKI分公司为例)。H. Sholeh依斯干达茂物)

The Management Journal of Binaniaga Pub Date : 2019-06-01 DOI:10.33062/MJB.V4I1.349

Adri Wihananto

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引用次数: 0

摘要

本研究旨在研究品质服务与价格同时或部分影响天津天基分公司顾客满意度的效果。K. H. Sholeh Iskandar茂物。本研究的分析方法是运用多元线性回归分析，找出品质、服务与价格同时或部分影响顾客满意的程度。结果表明，服务质量和价格同时对顾客满意度有显著影响。结果表明，F-count的值为71.270，但Ftable df: α， (k-1)， (n-k) = 0.05，(2-1)，(146-3)为4.60，这是由于F-count > Ftable(71.270 > 4.60)，其sig.value 0.000 < 5%(0.05)。关键词:优质服务，价格，顾客满意度

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The effect of quality service and price upon the customers satisfaction (case study at TIKI branch at Jl. K. H. Sholeh Iskandar Bogor)

This research aims to study the effect of quality service and price either simulatenously or partially upon the customers satisfaction at PT TIKI Branch at Jl. K. H. Sholeh Iskandar Bogor. Analytical technique of this research has applied multiple linear regression analysis to figure out to which extent the quality service and price either simultaneously or partially has affected the customers satisfaction. The result has indicated that quality service and price simultaneously have affected significantly the customers satisfaction. This result has depicted that the value of F-count is 71.270 , however Ftable df: α, (k-1), (n-k) = 0.05, (2-1), (146-3) is 4.60 due to F-count > Ftable (71.270 > 4.60) and its sig.value of 0.000 < 5% (0.05). Keywords: Quality Service, Price, Customers Satisfaction

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The Management Journal of Binaniaga

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