THEORETICAL ASPECTS OF MANAGING QUALITY CHANGES IN BUSINESS

. Relevance. Entrepreneurship, innovation and economic growth are logically related to each other through finding and seizing opportunities in the economic and social fields. The economic success of entrepreneurship is closely related to non-technical changes. analysis and synthesis, concretization generalization, comparative empirical economic and statistical of graphical Purpose. Research objective is identification (along with technical and technological innovations roles) of not technological changes as bases for business development. Results. This article introduces a conceptual approach to determining the location of a business organization that transitions from a real state to an ideal state through non-technical changes. The definition of the type of change and the nature and role of change In changing the corporate governance structure, the current approach is systematic in Russian and foreign literature. The distinction between the two processes of operation management and development management is shown. The impact of quality change management on the transformation of business models for managing business organizations has been determined. The stages of building business models are described. Possibilities of using. The possibility of using various types of diversification to specify the systems of qualitative changes in the behavior in different markets is presented.