The Impact of “Product Planning and Design” and “Sales Ability” on Financial Performance by Taiwan-Listed Construction Companies: an Intervening Variable of Macro Environmental Factors

With the rapid change of the macro environmental factors, the operation and organization of Taiwan's overall construction industry has also been greatly affected. In addition, looking back on the past the companies often encounter the phenomenon of Real Estate Bermuda Effect. Are the key factors for the successful operation of Taiwan's publicly-listed construction companies-good Sales Ability (SA) and Product Planning and Design (PD) can better respond to the above-mentioned adverse environmental changes? This study mainly aims to verify the impact of Taiwan's publicly-listed construction company's Sales ability (SA) and Product planning and design (PD) on Financial performance (FP) by using Macro environmental Factors (ME) as an interference variable. In this study, the population was sampled by Purposive Sampling and the directors or above as the research interview object. In addition, this study used the database of Taiwan Economic Journal (TEJ) to obtain the company's EPS information, and Linear Structural Equation Modeling (SEM) was used to verify the fitting effect of the Whole model, Structural model and Measurement model.The results show that Taiwan's publicly-listed construction company’s Sales Ability (SA) and Product Planning and Design (PD) , both of which have positive effects on Financial Performance (FP) respectfully, but not significant; however, adding the Intervening variable of Macro Environmental Factors (ME), both has a positive and significant interactive effect on Financial Performance (FP). This means that Macro environmental factors (ME) plays a very important positive impact role in promoting Financial Performance (FP), but Financial Performance (FP) is also affected by the aggregation of other factors such as both of Sales Ability (SA) and Product Planning and Design (PD) which were combined or to be considered at the same time.This finding can be used at least as a reference for the business decision makers of Taiwan publicly-listed construction companies as sustainable business management and development.