The triad "artist - power - press" in the context of social communications of the USSR (1950-1980)

The purpose of the article is to define the role of creators and pressin formation of informational system in the Ukrainian Soviet Social Republic, to trace the dependence of creative personalities’ fates on their political positions, to show the meaning of creative personalities in formation the citizens’ consciousness. The research methods which enable reaching the set purpose and tasks are concrete-historical, sociological, systemic, comparative and factorial ones. Results and discussion. The article explores the problem of a creative person’s activity under the conditions of totalitarianism. It is proved, that creative people in the soviet epoch experienced a painful choice: either to glorify the party for gaining fame or to truly show life and be persecuted. The people who were free and disobedient and did not compromiseon principle were persecuted. The political repressions cultivated stressful states. The fear of the regime paralyzed human spirit, generated conformism, which transformed into serving. Conformists lived according to the will of the party performing its requirements and their fate depended on that.Some of the creative intelligence representatives did not publish some of their works keeping them up to the better times in order to follow their inner principles and at the same time not to get in trouble. In spite of the censorship there were attempts to tell the truth in the official press. Conclusions. The problem of a creative person’s activity under the conditions of totalitarianism is a complicated and multi-vector phenomenon. The journalism provided a severe struggle with the display of creativity freedom due to requirements of the communist party. Analyzing the moral aspect of a creative person in the period of totalitarianism, one should not reprove the creators of those times because of their party “idol worship”. What is more important is that under any circumstances real personalities did not lose their human nature and acted as the truth defenders on any occasion. Even under the conditions of the soviet regime for many people publicistic activity wascreativity, but not the way of earning. Key words: Marxism-Leninism, totalitarian system, soviet creative people, soviet journalism, independent information, freedom of creativity, public consciousness