{"title":"基于视听符号的民族文化与跨文化传播研究——以央视纪录片《舌尖上的中国》为例","authors":"Bin Jian, Liang Yan","doi":"10.2991/ICCESE-19.2019.166","DOIUrl":null,"url":null,"abstract":"\"A Bite of China\", the documentary combines culture and food perfectly, and presents them with audiovisual symbols, which has achieved great repercussions in China and foreign countries. The concrete and intuitive audiovisual feeling not only stimulates the taste bud of the audience, but also shocks the soul. Each nation has its own cultural origin and dietary characteristics, and has a long history. Diet is also an intuitive manifestation of national culture. From the perspective of figurative audiovisual symbols, this paper takes the CCTV documentary \"A Bite of China\" as an example to analyze the cultural representation of the Chinese nation in gourmet food, discusses how to express it by audiovisual means, and explores the cross-cultural communication of national","PeriodicalId":373193,"journal":{"name":"Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on National Culture and Cross-cultural Communication Based on Audiovisual Symbols Taking CCTV Documentary, \\\"A Bite of China\\\" as an Example\",\"authors\":\"Bin Jian, Liang Yan\",\"doi\":\"10.2991/ICCESE-19.2019.166\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\\"A Bite of China\\\", the documentary combines culture and food perfectly, and presents them with audiovisual symbols, which has achieved great repercussions in China and foreign countries. The concrete and intuitive audiovisual feeling not only stimulates the taste bud of the audience, but also shocks the soul. Each nation has its own cultural origin and dietary characteristics, and has a long history. Diet is also an intuitive manifestation of national culture. From the perspective of figurative audiovisual symbols, this paper takes the CCTV documentary \\\"A Bite of China\\\" as an example to analyze the cultural representation of the Chinese nation in gourmet food, discusses how to express it by audiovisual means, and explores the cross-cultural communication of national\",\"PeriodicalId\":373193,\"journal\":{\"name\":\"Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/ICCESE-19.2019.166\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ICCESE-19.2019.166","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on National Culture and Cross-cultural Communication Based on Audiovisual Symbols Taking CCTV Documentary, "A Bite of China" as an Example
"A Bite of China", the documentary combines culture and food perfectly, and presents them with audiovisual symbols, which has achieved great repercussions in China and foreign countries. The concrete and intuitive audiovisual feeling not only stimulates the taste bud of the audience, but also shocks the soul. Each nation has its own cultural origin and dietary characteristics, and has a long history. Diet is also an intuitive manifestation of national culture. From the perspective of figurative audiovisual symbols, this paper takes the CCTV documentary "A Bite of China" as an example to analyze the cultural representation of the Chinese nation in gourmet food, discusses how to express it by audiovisual means, and explores the cross-cultural communication of national