基于BMO的移动商务内容提供商商业模式研究

2009 International Conference on Management and Service Science Pub Date : 2009-10-30 DOI:10.1109/ICMSS.2009.5301208

Jinluan Ren, Xiaofeng Jia, Ying Chen, J. Xiao, Yanyan Liu

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引用次数: 0

摘要

随着移动商务价值链的演进，内容提供商的地位越来越重要，也越来越突出。根据移动商务市场的实际情况，将内容提供商分为内容生产提供商和内容聚合提供商。基于商业模式本体(business model ontology, BMO)，从价值主张、目标客户细分、分销渠道、客户关系、价值配置、核心能力、合作伙伴网络、成本结构和盈利模式9个维度对移动商务的商业模式进行了分析。本文从BMO的角度研究了中国三大门户网站之一的新浪的移动内容服务业务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on the Business Model of Mobile Commerce Content Provider Based on BMO

With the evolution of mobile commerce's value chain, the status of the content provider is becoming more and more important and increasingly prominent. Based on the realities in the mobile commerce market, the content providers are classified into content producing provider and content aggregating provider. Based on the business model ontology (BMO) the business model of mobile commerce in analyzed from 9 dimensions,: value proposition, target customer segments, distribution channels, customer relationships, value configurations, core capabilities, partner network, cost structure and profit model. From the point of BMO the mobile content service business of SINA is studied, which is one of the three biggest portal website in China.

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2009 International Conference on Management and Service Science

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