{"title":"对视频白兰地内容影响效果的先行变异人的研究——以信息属性、角色好感度、内容诱发感情、赞助商和产品概念的不明确性为中心——","authors":"K. Lee","doi":"10.18852/BDAK.2019.17.2.95","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"107 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"동영상 브랜디드 콘텐츠의 효과에 영향을 미치는 선행 변인들에 관한 연구- 메시지 속성들, 캐릭터 호감도, 콘텐츠 유발 감정, 스폰서 및 제품 컨셉트의 불명확성을 중심으로 -\",\"authors\":\"K. Lee\",\"doi\":\"10.18852/BDAK.2019.17.2.95\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":232588,\"journal\":{\"name\":\"A Journal of Brand Design Association of Korea\",\"volume\":\"107 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"A Journal of Brand Design Association of Korea\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18852/BDAK.2019.17.2.95\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Journal of Brand Design Association of Korea","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18852/BDAK.2019.17.2.95","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}