LANDSCAPE AND SPATIAL FACTORS OF INFLUENCE ON THE MEDIA FORMATION OF ARCHITECTURE AND CITY SPACES OF LVIV

Media formation as an informative essence of architecture and urban spaces is formed under the influence of a number of factors. Throughout history, the landscape has always been a determining factor in creation of an architectural environment, therefore landscape and spatial factors are primary ones for the media formation of architecture and spaces. The media formation of the landscape directly relates to its ability to influence on human consciousness. The identification and systematization of landscape and spatial factors allow us to set up criterias for their influence on the media formation of architecture and urban spaces. In order to find out the role of landscape and spatial factors on the media formation of urban spaces, their analysis was carried out on the example of Lviv city. The assessment of the interrelationships of the landscape and spatial factors of Lviv's environment with its media formation was carried out on the basis of a multidimensional matrix of interrelationships, which made it possible to determine the main informative identifiers of the city's spaces. It was determined that the natural components of Lviv landscape (relief, water network, greenery) establish the natural and aesthetic potential of the urban environment, and the characteristics of anthropogenic elements (planning and functional city structure, silhouette of the city) strengthen them. The complex action of natural and anthropogenic landscape and spatial factors creates the physical and mental media formation of the city that consists in the uniqueness of Lviv's character and ensures its recognizability.