基于购买意愿的服务质量创新的购买决策优化策略

Jurnal Inovasi Ekonomi Pub Date : 2022-01-29 DOI:10.22219/jiko.v7i01.19975

Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I. Wayan Ruspendi Junaedi

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引用次数: 1

摘要

本研究旨在了解住房购买者的行为。本研究收集的数据采用调查法，采用有目的抽样技术，共产生40名受访者。结构方程模型(SEM)表明，服务质量创新并没有改善购买决策，但购买意愿在服务创新和购买决策之间起中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Purchasing decision optimization strategy by service quality innovation through purchase intention

This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.

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Jurnal Inovasi Ekonomi

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