Speech influence style in dentistry

Abstract. We discuss features of the style of speech influence and the forms of their manifestation in dentistry. The issue and causes of dental anxiety, fear, dentophobia are analyzed. Correlation between dentophobia, oral health and quality of life of patients is shown. The most vulnerable group of patients is children: repeated conflicts between a doctor and a child lead to an irresistible fear in the patient, discredit. Practitioners should understand the etiology of dental phobia, its causes, tools for prevention and correction. The comprehensive programs of dental and psychological care are necessary: doctors need to improve communication skills, among which the techniques and methods of speech impact on the patient. Researchers point to the possibility of using «soft» tactics – fawning, persuasion, and “hard” ones, for example, pressure. It is important to understand the individual typological characteristics of the patient, in particular: personality traits, features of interpersonal perception. The main tool for the prevention and correction of the state of dentophobia in children is speech influence, communication in the “doctor–patient” system. The doctor must be able to use various models, styles, tactics and strategies of professional interaction in a personalized way.