The Perception of Generation Z towards Corporate Social Responsibility Plus Scholarship Program of PT. Djarum Indonesia

The role of Public Relations in a company or organization id crucial in building a good relation with society. PT. Djarum Indonesia with their Corporate Social Responsibility Program demonstrates their concerns towards environment by holding some useful programs; one of the programs is Djarum Plus Scholarship for undergraduates from several provinces who perform excellent academic achievements. This research aims to obtain information and to describe the perception of gen Z towards Corporate Social Responsibility Program of PT. Djarum Indonesia in education field. The theories used in this research are public relation, Corporate Social Responsibility, perception and Generation Z. This research utilizes qualitative descriptive method. The population in this study is Generation Z in DKI Jakarta. The sample studied was 130 respondents. The sampling technique used is probabilty sampling with simple random sampling technique. The data is collected online by spreading Google Form questionnaire. This research concludes that the perception of Generation Z towards Corporate Social Responsibility Program of PT. Djarum Indonesia is a good program now that this program helps society to get education. Therefore, Gen Z positively accept this program.