The Problem and Countermeasure of Party Branch leading Cooperative—A Case on A Rural Tourism Cooperative Led by Party Branch in B Village of Shandong Province

Taking the typical rural tourism cooperative led by the Party branch in B village of Shandong Province as an example, this paper discusses the causes, concrete practices, practical effects and existing problems of the party branch led rural tourism cooperative through case analysis with exploratory empirical research method. Research shows that: First, the motivation of the establishment of the cooperative led by the Party branch lies in the weakening and marginalization of the party branch, the decline of the industry and the collective poverty, and the weak collective consciousness of the villagers. Second, the party branch to lead the cooperative needs the village Party branch to raise energy and empower, integrate resources in the form of internal source and external transmission, and combine “internet +”intelligent management. Third, the party branch leads the cooperative to enhance the power of the party branch, industrial development file upgrade, community consciousness return. Research suggests that: In the new era, the party branch leads the cooperatives to promote the modernization of agriculture and rural areas, reorganize farmers and self-organize them, reconstruct the rural governance pattern and build a harmonious rural society. Its rise has realistic necessity and rationality.