The Role of the Specialized Press in Influencing Public Opinion Towards the Issues of Intolerance and Stadium Riots

  This study deals with the role of the specialized press in influencing public opinion towards the issues of intolerance and stadium riots applied to the Sports newspapers Goon and Al-Sada during the period from 2013 to 2015 AD. The importance of this research paper comes in view of the great role that sports play towards members of society and its great contribution to the global economic market after the tremendous development and great transformation witnessed by local, continental and international competitions and championships, and its negative and positive impact on the public especially the youth category, whose interests varied and were distributed among different activities. Important sports issues such as intolerance and stadium riots have become increasingly interested in the media, especially the specialized press, which deals with them from all angles and contribute to developing solutions and treatments for them with the relevant authorities. The researcher tries through This study to identify the impact of the sports press in Sudan on public opinion towards important sports issues, which increased in frequency during the period between 2013-2015.Through scientific methods and research methods, The researcher used the descriptive analytical approach to describe the state of sports journalism and to know the extent of its impact on readers, and he also employed data collection tools in order to accomplish the message, where he chose the observation, the interview, and the questionnaire.The study includes four chapters and a set of investigations, where the first chapter is devoted to the methodological framework, while the second chapter entitled: specialized journalism and includes three sections, while the fourth chapter is devoted to public opinion and sports issues, and the fourth chapter includes the applied field study. The research community dealt with a randomly selected sample of the readers of Goon and Al-Sada newspapers - and the study concluded with a set of results, the most important of which are: The sports press has dealt negatively with issues of violence, fanaticism and riots that have occurred in Sudanese stadiums in recent years. Some journalists take advantage of their relations with club administrations and work for their own interests. It came out with a number of recommendations, the most important of which are: The sports press should review its performance as regards sports issues, address defects and shortcomings and to implement professionalism and adhere to the side of impartiality. 2- The sports press should pay attention to sports activities other than football and to allocate a sufficient space for it.