Strategy-based approach to eco-design: an innovative methodology for systematic integration of ecologic/economic considerations into product development process

This paper shows how Rieter Automotive is approaching the integration of environmental considerations in product development process by providing an overview of all the involved elements playing a role in eco-design implementation, organised in a logical framework. A methodological approach is summarised, that integrates cultural aspects, product innovation issues and product strategic vision. The starting point for tool development is presented. Systematic integration of eco-design is proving to be feasible, but requires ad-hoc decision making and customised solutions, based on the company reality. The results of the project are showing promising opportunities for the improvement of the methods for optimised and eco-efficient design.