新媒体时代“网红”营销问题及对策研究

Proceedings of the 2018 1st International Conference on Internet and e-Business Pub Date : 2018-04-25 DOI:10.1145/3230348.3230361

Zhu Tong

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引用次数: 1

摘要

在新媒体时代，新媒体营销模式发展迅速，具有亲民、跨平台的特点，引发了消费热潮。然而，作为一种新型的营销方式，“网红”也存在着诸多问题。本文将对这一现象进行分析，以期对新媒体营销模式的发展有所帮助。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on "Internet Celebrity" Marketing Problems and Countermeasures in the New Media Era

In the new media era, the new media marketing model has been developing rapidly, which has the characteristics of pro-people and cross-platforms and lead to a consumption boom. However, as a new marketing method, there are many problems of "Internet Celebrity". This article will analyze this phenomenon with a view to help the development of new media marketing model.

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Proceedings of the 2018 1st International Conference on Internet and e-Business

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