体育中的社会媒体和关系营销

Social Media in Sport Pub Date : 1900-01-01 DOI:10.1142/9789811237669_0008

Rebecca M. Achen, Gashaw Abeza

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引用次数: 2

摘要

在学习了本章之后，你将能够:定义关系营销的概念描述关系营销作为一种商业方法解释关系营销在体育领域的应用描述社交媒体和关系营销在体育领域的交集确定关系营销的三个核心组成部分确定社交媒体在与客户建立关系方面的好处将关系营销的原则应用于社交媒体内容创作制定计划利用社交媒体解决当代问题，建立关系

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Social Media and Relationship Marketing in Sport

After studying this chapter, you will be able to:Define the concept of relationship marketingDescribe relationship marketing as a business approachExplain the application of relationship marketing in sportDescribe the intersection between social media and relationship marketing in sportIdentify the three core components of relationship marketingIdentify the benefits of social media in building relationships with customersApply the principles of relationship marketing to social media content creationCreate a plan for addressing contemporary issues using social media to build relationships

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来源期刊

Social Media in Sport

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