A study for six types of chinese character in the cultural product "mid-autumn festival as an example"

21st century is an era in which the internet and transportation are intensively linked. Through this tendency, local culture can develop toward globalization. Globalization is the focus of contemporary culture, and cultural practice is the core of globalization [1]. Based on the globalization tendency and social and cultural theories, cultural products have been one of the main product development. To carry out the designing form of cultural products, we must first discuss the cultural definitions and the cultural characteristics. This study utilize festival as the structure, based on the semiotics of message communication and introduce the six types of Chinese character development background and its classification principles then select the feature of Mid-Autumn Festival to create a series of product design methods, in order to trace back each culture meaning in the Instructional design. Finally, the established design methods were used to verify the six types of Chinese character proposed in this study, which are the feasibility Pictograms, Self-explanatory, Determinative-phonetics, Associative compounds, Mutually interpretative symbols and Phonetic loans. It is expected to provide some contribution to future design related practitioners some instructional design and design process applications.