葡萄酒营销通过感官感知

Proceedings of the International Conference Competitiveness of Agro-Food and Environmental Economy Pub Date : 2022-10-20 DOI:10.24818/cafee/2020/9/03

Anca-Alexandra Ducman

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引用次数: 0

摘要

本文旨在探讨与多感官体验相关的葡萄酒营销研究。本研究是按照PRISMA(系统评价和meta分析首选报告项目)声明的指示，在Web of Science和Scopus索引论文中使用漏斗式搜索进行的。meta分析的目的是回答以下问题:(1)谁是葡萄酒相关跨模式感知领域最具影响力的作者?(2)品酒过程中多感官体验的影响是否有证据?(3)多感官体验对葡萄酒销售的影响是否有证据?

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WINE MARKETING THROUGH SENSORY PERCEPTION

This article aims to investigate wine marketing studies in connection with multisensory experiences. The study was conducted using a funnel-type search on Web of Science and Scopus indexed papers, following the indications from the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement. The purpose of the metaanalyses was to answer the following questions: (1) Who is the most influential author in wine-related crossmodal perception? (2) Are there proofs regarding the impact of multisensorial experience during wine tastings? (3) Are there proofs regarding the impact of multisensorial experience on wine sales?

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Proceedings of the International Conference Competitiveness of Agro-Food and Environmental Economy

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