Is Online Learning Method Better than Traditional Method in Customer Psychology Course Regarding Academic Results?

Thanks to the rapid advancement of technology, online learning is a part of many institutions' course offerings around the world. The transition from traditional method to online learning method has been occurring in every country in the world, especially in today's context where the pandemic of the COVID-19 is still affecting the world's education. In this study, the author analyzes and compares students' academic results of Customer psychology course employed traditional method and online learning method at a vocational institution in Hanoi, Vietnam. The author uses a simple statistical method to process the data. The secondary data used in the analysis are collected from the Department of Academic Affair at the studied institution. The research results show that the traditional teaching and learning method brings good learning outcomes for students. Specifically, the pass rate is high, the fail rate is low and so is the ineligibility rate. With online learning method, the academic results are a bit worse compared to traditional method regarding the pass rate and fail rate, but the percentage of students who are eligible to take the test is higher than the traditional method. In general, the online learning method with its prominent benefits still brings positive results for students. If the institution continues to implement this method, it is necessary to make some adjustments. © 2021 Association for Computing Machinery. All rights reserved.