基于用户的移动商务流程测度研究

Xiaoling Ji, D. Chang, Baowei Chen
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引用次数: 2

摘要

随着移动商务的快速发展,移动商务的流程研究引起了人们的广泛关注,如何分析和确定流程优化的方向显得尤为重要。本文通过选货、登录、填写收货人信息三个指标,从用户的角度出发,对目前国内客户群较大的六大网站的购物活动DIT(information -state Transition Distance of information -state Transition,信息状态转换距离)进行了计算,并对计算结果进行了计算和比较,对移动电子商务流程提出了建议,并提供了改进移动电子商务网站的策略。DIT理论也为移动商务过程的研究提供了定量分析的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The measure research on mobile commerce process based on users
M-commerce process study has drawn lots of concerns as the rapid development of m-commerce, how to analyze and define the direction of process optimization are more important. Through three indicators - goods selection, login, filling out the consignee information, the paper calculate the shopping activities' DIT(the Distance of Information-state Transition) on current domestic six major websites which have a larger customer base from users' point of view, through calculation and comparison of the calculation result, making recommends for mobile commerce process and providing the strategy to improve the mobile commerce sites, the DIT theory also provides a quantitative analysis method for research on mobile commerce process.
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