Олександр Вікторович Бакалінський, Віталій Валерійович Маліцький
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引用次数: 2

摘要

JSC“Ukrzaliznytsia”向市场过渡,实施货车使用服务,导致过去三年对公司汽车的需求下降了1.5倍以上。与此同时,铁路货物运输总量减少约3%。本研究的目的是研究影响“Ukrzaliznytsia”公司货车需求变化的市场因素。建议形成货车使用服务市场的发展趋势。研究表明,JSC“Ukrzaliznytsia”货车的需求结构是不均匀的。这直接取决于所提供的货车的类型、它们的状况、使用价格以及所运输的货物的类型。客户对散装货物(原料、粮食、油品、金属及其制品)运输的货车需求量最大。该公司从这项服务中获得的最大收入来自大客户。他们大多订购货车来运输散装货物。对其他类型货车的需求是由小公司产生的。然而,他们在收入结构中的份额微不足道。JSC“Ukrzaliznytsia”的储备足以满足对货运车辆日益增长的需求。在影响公司货车需求下降的因素中,以下因素尤为突出:竞争对手提供较新的货车;不及时更改报价;未及时修理货车;在提供服务方面存在官僚主义障碍;过时的定价方法。根据研究结果,作者形成了货车使用服务市场的总体趋势。概述了对该市场需求结构产生负面影响的威胁。选择的机会,它的使用将使JSC“Ukrzaliznytsia”与提供它们使用的其他货车所有者竞争。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
АНАЛІЗ ДІЇ РИНКОВИХ ЧИННИКІВ, ЯКІ ВИКЛИКАЮТЬ НОВІТНІ ТЕНДЕНЦІЇ РИНКУ ВИКОРИСТАННЯ ВАНТАЖНИХ ВАГОНІВ
The transition of JSC "Ukrzaliznytsia" to the market implementation of services for the use of freight cars caused a drop in demand for the Company's cars over the past three years by more than 1.5 times. At the same time, the decrease in the total volume of cargo transportation by rail transport amounted to about 3%. The purpose of this work is to study the market factors that influenced the change in demand for wagons of JSC "Ukrzaliznytsia". It is proposed to form trends in the market of services for the use of freight cars. The study showed that the structure of demand for JSC "Ukrzaliznytsia" wagons is uneven. It directly depends on the types of wagons offered, their condition, the price of use, as well as the type of cargo being transported. Freight wagons for the transportation of bulk cargo (raw materials, grain, oil products, metals and products thereof) are in the greatest demand among customers. The company's largest income from this service is generated by large clients. They mostly order wagons for transporting bulk cargo. Demand for other types of wagons is generated by small companies. However, their share in the income structure is insignificant. Reserves of JSC "Ukrzaliznytsia" allow to satisfy the increased demand for freight cars. Among the factors that influenced the decrease in demand for the Company's wagons, the following stand out: competitors' provision of newer wagons; untimely change of price offers; untimely repairs of freight cars; bureaucratic obstacles in providing the service; outdated approach to pricing. According to the results of the research, the authors have formed general trends of the market of services for the use of freight cars. Threats negatively affecting the demand structure of this market are outlined. Selected opportunities, the use of which will enable JSC "Ukrzaliznytsia" to compete with other owners of freight cars that provide them for use.
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