A Study on the Applications of Big Data in Cross-Border E-Commerce

Big data, with 4V features, distributed data processing and business intelligence analysis capabilities, is in many ways capable of promoting marketing, improving customers' relation management, optimizing logistics and operational efficiency of cross-border e-commerce. This article studies the big data platform structure and commercial value for cross-border e-commerce, then analyzes several applications of big data on cross-border e-commerce such as dynamic pricing, cross-border correlation marketing and mobile+social network marketing and provides relevant suggestions for cross-border e-commerce platforms and enterprises.