性别对使用移动支付的影响

Wendy Souisa
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引用次数: 0

摘要

移动支付被认为是促进电子和移动商务小额支付的一种方式,也是减少现金使用的一种选择。本研究旨在研究性别对移动支付意愿的影响,样本为安邦州立理工学院商业管理专业和会计专业的100名学生。本研究发现,女性在使用移动支付时的行为意图受到绩效期望的显著影响,而对于男性来说,绩效期望对使用移动支付的行为意图没有显著影响,而且女性在使用移动支付时的行为意图受到高于男性的社会规范的显著影响。设施条件对女性使用移动支付的影响比男性更显著,但不显著;价格价值对女性使用移动支付的意愿也有显著影响,但不影响男性使用移动支付的意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence of Gender In Using Mobile Payments
T Mobile payments  have been proposed as a way to promote micropayments in electronic and mobile commerce and as an alternative to reduce the use of cash.  This study aims to examine the influence of gender on the intention to make payments via mobile, with a sample of 100 students of  the Commercial Administration study program, and the Accounting study program from the Ambon State Polytechnic, Data analysis techniques used using PLS. This study found that women's behavioral intentions were significantly influenced by performance expectations and for men there was no significant influence of performance expectations on behavioral intentions in using mobile payments, it was also found that women's behavioral intentions were significantly influenced by higher social norms than men in using mobile payments, the influence of facility conditions in using mobile payments was more significant on  Women versus men are not significant, and a significant effect of price value is also found in women's intention to use mobile payments  while this does not affect men's intention to use mobile payments.
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