A Study on the Learning Effectiveness of Serious Games in the Intangible Cultural Heritage: –A case study of Nantong Blue Calico in China

The rapid development and expansion of modern industrial civilisation have changed the existing cultural and ecological environment. Intangible cultural heritage is under attack and its space for survival is becoming increasingly narrow. With the progress and innovation of digital technology, the digitisation of intangible cultural heritage provides a new way to solve this dilemma, among which serious games combine teaching and fun. This paper takes the protection of intangible cultural heritage Nantong Blue Calico as an example. Through literature review, this paper explores the learning effect of combining serious games with intangible cultural heritage from three categories: cognition, skills and attitude of knowledge learning, and finally concludes that the intervention of serious games is for public learning. Serious games play a positive role in the dissemination and preservation of intangible cultural heritage.