PERSUASIVE STRATEGIES IN INSINCERE DISCOURSE

The article focuses on the strategies of persuasiveness in insincere discourse, based on material from modern English fiction. In insincere discourse, deceit, hypocrisy, and manipulation are foregrounded. The semantic basis of insincere discourse is an expression of mentality inherent in an insincere linguistic personality. With the help of persuasive strategies, the speaker influences the interlocutor through appeals to their consciousness, inviting them to their own critical judgment. In order to convince a communicative partner, the speaker provides them with logically ordered information. An insincere speaker convinces their interlocutor by deliberate use of false information. The concept “to speak truth” is opposed to the concept “to speak un-truth.” These concepts are interrelated, they are always evaluated from a moral point of view and are of great importance both in everyday communication and in literature. The truth is connected not only with the correspondence of an utterance to the real world, but with sincerity, that is, with the intentions of a person. In contrast, un-truth is associated with insincerity. I-utterances, which are used by an insincere speaker, convey the meaning of confidence, which reflects a subjective sense of truth of the expressed proposition. The utterances, manifested by type II conditional sentences, expressing an unreal condition related to the moment of speech, convey the meaning of condition in combination with the meanings of rational and emotional evaluation. Emotional evaluation is realized as a positive attitude of the speaker to the object of speech. An insincere speaker is able to flexibly use verbal and non-verbal means. An insincere speaker can use various techniques, such as “unexpectedness”, “appeal to authority”, and understatement, in order to incline a communicative partner finally to make a definite decision.