The Texture of Macro and Micro Genre on Advertisement in C’nS Magazine

Genre is made through social process which is goal-oriented stages. The aims of this research are to describe language texture and to know how the language is achieved in genre by using SFL approach. The method is descriptive qualitative and the data is advertisement in C’nS magazine. The primary data are words, clauses and sentences. Then, secondary data are profile of C’nS magazine and the result of some proper reserach related to genre. The collecting technique uses document analysis and purposive sampling for data sampling. This research shows that language texture of macro and micro genre composed by action verbs, emotive words, and others texture. The language textures describe a sequence event properly, so it shows staged social process. In addition, the type of language is informative language. Therefore, this advertisement in C’nS magazine is suitable for social function and the language is understand nicely.