DETERMINING THE FACTORS AFFECTING THE PRODUCTIVITY OF SPECIALISTS OF A NEW GENERATION (ON THE EXAMPLE OF THE MARKETING TEAM OF THE REPRESENTATIVES OF THE GENERATION Z)

In the article "Determining the factors affecting the productivity of specialists of a new generation", questions of the effectiveness of the work of the representatives of the generation Z, the features of the management of the young cadres, the need to develop a management methodology that takes into account the diverse composition of the work collectives are discussed. The author of the article is a student of the Master's Degree 1 course of University ITMO, Pomogaeva K.Yu. The article is devoted to the study of the factors influencing the efficiency of the work of young specialists, and is a description and analysis of the results of the experiment conducted on the team of the case studies "Marketorium". In the introduction, the goal of the experiment is stated: verification of the reliability of the stated hypothesis for representatives of the Z generation. The structure of the experiment is described below: in the first stage, a hidden experiment was conducted with the division of participants into an autonomous and supervised team; at the second, a survey of the manager and questioning of the remaining participants, , that autonomy negatively affects the productivity of representatives of the generation Z, the third - interviewing, which made it possible to determine possible factors reducing Effective work: violation of the circulation of ideas, the presence of personal conflicts. In conclusion the author comes to the conclusion that it is necessary to further study the characteristics of young cadres with the further development of a methodology for managing employees that takes into account the similarities and differences of all generations.