MSME Socio-Economic Analysis in the Context of Development of the Muaro Jambi Temple Area

The aims of this study are to analyze: 1). the socio-economic conditions; 2). the factors that influence MSMEs in the development of the Muaro Jambi Temple area. This study used primary data with descriptive and quantitative methods with multiple regression analysis tools. The results showed that the type of business of MSMEs in the Muaro Jambi Temple area was known to be 21 respondents with the type of culinary business or selling food and beverages, the average length of business was 7 years, the average working hours were 269 hours. Simultaneously the variables of operating capital, labor, length of business, hours of work, education, age and gender affect the income of MSME players in the context of developing the Muaro Jambi area. Partially operating capital, working hours and education variables have a positive and significant effect on MSMEs income in the context of developing the Muaro Jambi Temple area.