Public Service Innovation Through Suroboyo Bus to Improve the Accessibility of Public Transportation

Transportation accessibility is an important issue related to the existence of transportation in urban areas which is less attractive to the public because it is often considered inappropriate. The Surabaya City Department of Transportation developed Suroboyo Bus as an alternative to solve the problems of public transportation. What's interesting is Suroboyo Bus is not only safe, comfortable, and can be accessed online. However, the payment innovation paid for plastic waste. So that the spirit of presenting environmentally friendly public transportation becomes an innovation that deserves to be appreciated. The article was developed with a quantitative approach whose data was collected through a questionnaire from users of the Suroboyo Bus route Unesa-ITS. The data were analyzed by using a linear regression test on the service quality variables of Suroboyo Bus and the accessibility variables. The results showed that there is a relationship between the variable quality of public transportation services to the Suroboyo Bus accessibility.