Technologies of influencing the audience in the modern media space

The article is devoted to the analysis of the peculiarities of mass media’s impact on an audience in a situation of intensive development of social, informational, cognitive technologies and their mutual influence on each other. In this process, special techniques are used for the production, processing, and dissemination of the information in the media space, which are described through such theoretical constructs as imprinting , priming , storytelling , framing and design . They include a specific set of manipulative techniques as a means of controlling com munication processes in the modern information society in the context of social engineering development. At