REALIZATION OF PROFESSIONAL-AND-MANAGERIAL ORIENTATION OF MANAGERS OF SOCIO-CULTURAL ACTIVITIES IN THE PROCESS OF THEIR PROFESSIONAL ACTIVITIES

interpretation due to the wide range of problems included in it. Socio-cultural activities can be considered in two ways: in a broad sense – as a way of a person’s being, as a system of inherited experience, as a material and spiritual environment that contributes to a person’s formation and exaltation; in the narrow sense – as a specific form of people’s life, including the preservation and use of cultural-and-historical heritage (museum, library, archival, national and local traditions), art education, creativity, leisure and entertainment, amateurism, ethnography, crafts, and providing a form (management, economics, computer science, specialists’ training and retraining) and the formation of their professional orientation as objects and subjects of socio-cultural activities. Structurally, socio-cultural activities proceed in three main directions: economic; humanitarian; organizational-and-managerial. The fact is emphasized that, according to the main idea of the theory of systems, an integral socio-cultural system consists of many elements that are combined by various interconnections.