市场营销、人体工程学和系统工程:互补创新

Jean-René Ruault, C. Pourcel
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引用次数: 1

摘要

市场营销、人为因素和系统工程是不同的学科,应用不同的概况和技能。商学院教授市场营销,而工程学院很少教授。后者花了很多时间在系统工程和许多其他工程上。人的因素是在医学,人文和社会科学。这是工程课程的一小部分,然而,几年来,人为因素和人机交互在工程学院教授。如今,人因与系统工程方面的会议和志愿者都有,如ErgoIA (ErgoIA 2004, ErgoIA 2006, ErgoIA 2008[22])或AFIS的人因技术委员会。本文的目的是展示这些原则之间的互补性,以设计满足消费者和用户需求的系统,特别是在业务到消费者的环境中。本文首先介绍了这些学科的主要过程,以及这些过程应该如何协调在一起。然后,阐述了市场营销和人因过程的产出如何构成系统架构设计。本文以在卫生和保健服务系统领域应用所提出的方法的案例研究结束。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketing, ergonomie et ingénierie système: jouer la complémentarité pour innover
Marketing, human factors and systems engineering are different disciplines which apply different profiles and skills. Marketing is taught by business schools, while very few engineering schools teach it. The latter dedicate much time to systems engineering and many others engineering's. Human factors is anchored within medicine, humanities and social sciences. It is a little part of an engineer curriculum, while, since few years, human factors and human-computer interaction are taught within engineering schools. Nowadays, conferences and volunteers meet human factors and systems engineering, such as ErgoIA (ErgoIA 2004, ErgoIA 2006, ErgoIA 2008 [22]) or AFIS' human factors technical committee. The aim of this article is to show complementarily between these disciplines to design systems which satisfy consumers and users' needs, particularly in the business to consumer context. At first this article presents main processes of these disciplines and how these processes should be coordinated together. Then, it demonstrates how marketing and human factors processes' outputs structure system architecture design. This article finishes with a case study applying the proposed approach, in the domain of health and care service systems.
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