Prioritizing Drivers of Sustainable Competitive Advantages in Green Supply Chain Management Based on Fuzzy AHP

Successful implementation of green supply chain management (GSCM) can create a sustainable competitive advantage. A firm’s specific internal and relational resources can be considered as drivers of sustainable competitive advantages in GSCM. To extend the scope of the limited research on the identification and prioritization of resource-related drivers having a strong influence on a firm’s sustainable performance, this study was to explore the priority of these drivers based on the Triple Bottom Line. Fuzzy analytic hierarchy process (AHP) approach was applied to prioritize these drivers from experts’ point of view — the view from the electronics industry in Thailand. Resource-based and relational views were then used to determine the drivers and develop an AHP model for prioritizing such drivers. The model based on our previous research. Finally, managerial and policy recommendations for more effective strategic management tailored to the context of the electronics industry in Thailand were provided.