Digital Adoption of Start-Ups With E-Governance Systems: A Mediating Role of Digital Support and Awareness

This study aims to encourage the adoption intention of independent digitalization with e-governance among small investment start-ups. The study also analyzed the start-ups' adoption intention for digitalization by testing the significance of benefits and sacrifices associated with the digital platforms of e-governance. The current study also analyzed the moderating effect of digital support and awareness on digital adoption. The study's findings will also help the government in drafting policies to address the factors that positively impact the perceived value of digital adoption by developing a digital support system and further scaling up digital literacy, especially for start-ups. Overall, the study's findings will help the government understand the present status of start-ups' digitalization growth in India and the success rate of the Digital India mission. So, the e-governance system can be further strengthened accordingly.