The Connected Consumer – Evolving Behavior Pattern in Retail Stores

The paper lays emphasis on the factors which affect the decisions of the consumers while making a selection for their choice of retail store. The paper tries to study those variables which affect the choice of retail stores for the consumers. The survey revealed through the paper revealed that the male consumers would prefer a retail store which provides them with varied variety of the product assortment rather than going by the decor and lightning of the store. It was also found that the older generation is likely to do shopping from their local stores and street markets. The male consumers were also found to be in favour of visiting those retail stores which provide better quality products rather than getting swayed by the discounts being offered by them.