Value chain analysis of some important medicinal plants in Madhya Pradesh, India

A study was undertaken to document supply and value chain of three important medicinal plants Embelia tsjeriam cottam, Celastrus paniculatus and Centratherum anthelminticum. Value chain analysis (VCA) was done from village level, district, regional to national level covering primary producers (n-144), market traders (n-20) and processors. Supply chains for three species were mapped and value chains covering most activities as produce moved across to industries were covered. The study revealed that the three species were mostly extracted from the wild and of these two species Embelia tsjerian-cottam and Celastrus paniculatus were facing depletion. There is an unfair margin to traders, with producers’ shares ranging between 35-50% which is low. Suggestions have been given to mitigate problems in the marketing channel.