Stakeholder Management in Designing CSR Activities: The Case of Bank Islam

CSR commitments should be viewed from a broad Islamic perspective of reducingpoverty rate, and enhancing quality of Muslims’ lives. The purpose of this study wasto determine how Bank Islam manages its stakeholders, and their issues, in designingCSR activities through the three level of maslahah. A group of CSR players at the bankhas been interviewed together with on-field observations as well as documentationreviews to gain insights into the process of managing stakeholders. The findingsindicated that the bank acknowledges the importance of managing stakeholders, andtheir issues, through the engagement of various CSR activities. In designing CSRactivities, the process of identifying the stakeholders and their issues may need to becarefully examined to improve the impact of the activities on the recipients. This studyoffers a new insight to the body of knowledge of CSR from the Islamic perspectives ofstakeholder management.