{"title":"使用社交网站作为营销沟通工具的比较研究","authors":"Smita Sharma, A. Rehman","doi":"10.5958/J.0974-1852.11.2.005","DOIUrl":null,"url":null,"abstract":"This study aims to analyse the usage of social networking sites in marketing communication programmes implemented by brands and organisations. Facebook has emerged as the most important platform for marketers in India, followed by Twitter, YouTube and blogging.","PeriodicalId":184815,"journal":{"name":"LBS Journal of Management & Research","volume":"70 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Comparative Study of Use of Social Networking Sites as a Marketing Communication Tool across Selected Sectors\",\"authors\":\"Smita Sharma, A. Rehman\",\"doi\":\"10.5958/J.0974-1852.11.2.005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyse the usage of social networking sites in marketing communication programmes implemented by brands and organisations. Facebook has emerged as the most important platform for marketers in India, followed by Twitter, YouTube and blogging.\",\"PeriodicalId\":184815,\"journal\":{\"name\":\"LBS Journal of Management & Research\",\"volume\":\"70 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"LBS Journal of Management & Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/J.0974-1852.11.2.005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"LBS Journal of Management & Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/J.0974-1852.11.2.005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Comparative Study of Use of Social Networking Sites as a Marketing Communication Tool across Selected Sectors
This study aims to analyse the usage of social networking sites in marketing communication programmes implemented by brands and organisations. Facebook has emerged as the most important platform for marketers in India, followed by Twitter, YouTube and blogging.
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