{"title":"罗马尼亚工业公司市场营销审计","authors":"C. Paștiu, Ruxandra Lazea","doi":"10.14595/PIES/01/022","DOIUrl":null,"url":null,"abstract":"The present paper investigates the relationship between company size, the industry in which it develops its activity and intellectual capital. The aim of the paper is to identify if the system for measuring the performance in a company is directly related to the attitude to intelectual capital, as well as to analyse the existence of a marketing audit in a company. In this way research was conducted in 54 companies in Romania from the following counties: Alba, Sibiu, Hunedoara and Cluj. These companies belong to different sectors of the economy, which allows, to a certain degree, to generalise the results of survey.","PeriodicalId":243710,"journal":{"name":"Progress in Economic Sciences","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Marketing audit in industrial companies in Romania\",\"authors\":\"C. Paștiu, Ruxandra Lazea\",\"doi\":\"10.14595/PIES/01/022\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present paper investigates the relationship between company size, the industry in which it develops its activity and intellectual capital. The aim of the paper is to identify if the system for measuring the performance in a company is directly related to the attitude to intelectual capital, as well as to analyse the existence of a marketing audit in a company. In this way research was conducted in 54 companies in Romania from the following counties: Alba, Sibiu, Hunedoara and Cluj. These companies belong to different sectors of the economy, which allows, to a certain degree, to generalise the results of survey.\",\"PeriodicalId\":243710,\"journal\":{\"name\":\"Progress in Economic Sciences\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Progress in Economic Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14595/PIES/01/022\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Progress in Economic Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14595/PIES/01/022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing audit in industrial companies in Romania
The present paper investigates the relationship between company size, the industry in which it develops its activity and intellectual capital. The aim of the paper is to identify if the system for measuring the performance in a company is directly related to the attitude to intelectual capital, as well as to analyse the existence of a marketing audit in a company. In this way research was conducted in 54 companies in Romania from the following counties: Alba, Sibiu, Hunedoara and Cluj. These companies belong to different sectors of the economy, which allows, to a certain degree, to generalise the results of survey.
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