电子商务使用水平、社会资本、使用态度对数字利用绩效的影响

Hyuksang Kwon
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引用次数: 0

摘要

诚然,数字世界正以各种积极和消极的因素影响着我们的社会,由此产生的数字不平等可能导致各种社会问题。在这方面,本研究获得了7000名普通公民的调查数据,并使用SPSS进行研究,以确定数字能力对数字利用绩效的影响,并制定加强人民数字能力的措施。通过分析,首先分析了电子商务使用水平和数字使用态度对数字经济活动有显著影响,而数字社会资本对数字经济活动没有显著影响。其次,分析了电子商务使用水平、数字社会资本和数字使用态度对生活满意度的显著影响。第三,分析了电子商务使用水平、数字社会资本和数字使用态度对数字使用绩效的显著影响。本研究的不同之处在于,通过设置性别、年龄和家庭收入作为控制变量,增加了研究的可靠性。因此,需要根据面对面活动期间获得的数据,考虑各种人口变量(家庭、教育水平等),进行进一步的研究
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effect of E-Commerce Use Level, Social Capital, Usage Attitude on Digital Utilization Performance
It is true that the digital world is affecting our society with various positive and negative factors, and the resulting digital inequality can lead to various social problems. In this regard, this study obtained survey data from 7,000 general citizens and conducted research using SPSS in order to identify the impact of digital capabilities on digital utilization performance and to devise measures to strengthen the digital capabilities of the people. As a result of the analysis, first, it was analyzed that e-commerce use level and digital use attitude had a significant effect on digital economic activity, while digital social capital had no significant effect on digital economic activity. Second, it was analyzed that e-commerce use level, digital social capital, and digital use attitude had a significant effect on life satisfaction. Third, it was analyzed that e-commerce use level, digital social capital, and digital use attitude had a significant effect on digital use performance. This study is differentiated in that it increased the reliability of the study by setting gender, age, and household income as control variables. Therefore, additional research should be conducted considering various demographic variables (household, education level, etc.) based on the data obtained during the period when face-to-face is active
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