Growth, prospects and challenges of tourism industry in Odisha

This paper is an attempt to highlight the growth, prospect, and challenges of tourism industry in is a unique place for tourist because of its long coastal lines, religious destinations, rich cultural heritage, historical monuments, and diversified wildlife. Hospitality of the local people makes Odisha as one of the best tourist destinations in India. It has more opportunities for religious tourism, medical tourism, heritage tourism, adventure tourism, rural tourism etc. Lack of good connectivity, safety of travellers, hotels of international standard and pollution are the basic challenges before this sector. The data have been collected from secondary source and that is from different Statistical Bulletins, Department of Tourism, and Govt. of Odisha. The researcher to arrive at any conclusion has used descriptive and inferential statistics like regression and ANOVA. The major finds of the study recommend that the GDP of the state depended on the tourism sector. A detailed analysis on different aspects of tourism in Odisha recommended that the growth of tourism in Odisha possible by government intervention on mitigating challenges of this sector in general and popularising tourist destinations in specific term.