Digital solutions as a key element in improvement of levels of economic security and attractiveness of tourist destinations

Digital technologies and decisions made on their basis influence not only the speed of information processing, identification of business processes and tourists, content filling, but also the formation of the complex positive tourist experience and the choice of a destination for a vacation. Digitalization processes have an undeniable positive effect on the level of economic security of subjects of the socio-economic system. In the context of unfavorable epidemiological situation caused by the spread of COVID-19, when there was an extensive threat to economic security, and the demand for tourism services fell virtually to zero, there is a need to find new tools and methods to solve the problem of the attractiveness of tourist destinations. The relevance of the study is that the digitalization acts objectively as the most important tool for understanding the world, allowing to solve both known and new problems of economic security of tourism and satisfying the needs of tourist services in the most effective way. The complex nature of the tourist service determines the diversity of the destination infrastructure and the need for an integrated approach to ensuring economic security at all stages of the implementation of the cycle of recreational activities - from organizing a safe transfer, accommodation and meals that meet the requirements of regulatory documents to ensuring all types of security for excursion services and providing the most complete set of additional services. The authors have shown that the use of digital technologies in the tourism industry allows to reveal such attractiveness properties of destination which are more appealing to the tourists, which, in turn, increases the level of economic security of the subjects of the socio-economic system.