{"title":"移动服务中口碑可信度的实证分析","authors":"Q. Qiu","doi":"10.1109/ICEBE.2016.042","DOIUrl":null,"url":null,"abstract":"The key factor that critically determines the effects of word-of-mouth is credibility. This makes the investigation of credibility of word-of-mouth in mobile services has both theoretical and practical implications. In this paper, we use the structural equation model, supported by relevant theories on word-of-mouth in mobile internet, to explore and examine the relationships among factors such as the receivers' dependency on mobile word-of-mouth website, their credibility tendency, the relationship between the word-of-mouth senders and receivers, and the perceived ease-of-use of mobile equipment. We find that all these factors positively affect the credibility of word-of-mouth in mobile services and, the receivers, as a partially intermediate variable, plays an indispensable role in the entire model.","PeriodicalId":305614,"journal":{"name":"2016 IEEE 13th International Conference on e-Business Engineering (ICEBE)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Credibility of Word-of-Mouth in Mobile Services: An Empirical Analysis\",\"authors\":\"Q. Qiu\",\"doi\":\"10.1109/ICEBE.2016.042\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The key factor that critically determines the effects of word-of-mouth is credibility. This makes the investigation of credibility of word-of-mouth in mobile services has both theoretical and practical implications. In this paper, we use the structural equation model, supported by relevant theories on word-of-mouth in mobile internet, to explore and examine the relationships among factors such as the receivers' dependency on mobile word-of-mouth website, their credibility tendency, the relationship between the word-of-mouth senders and receivers, and the perceived ease-of-use of mobile equipment. We find that all these factors positively affect the credibility of word-of-mouth in mobile services and, the receivers, as a partially intermediate variable, plays an indispensable role in the entire model.\",\"PeriodicalId\":305614,\"journal\":{\"name\":\"2016 IEEE 13th International Conference on e-Business Engineering (ICEBE)\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 IEEE 13th International Conference on e-Business Engineering (ICEBE)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICEBE.2016.042\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 IEEE 13th International Conference on e-Business Engineering (ICEBE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEBE.2016.042","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Credibility of Word-of-Mouth in Mobile Services: An Empirical Analysis
The key factor that critically determines the effects of word-of-mouth is credibility. This makes the investigation of credibility of word-of-mouth in mobile services has both theoretical and practical implications. In this paper, we use the structural equation model, supported by relevant theories on word-of-mouth in mobile internet, to explore and examine the relationships among factors such as the receivers' dependency on mobile word-of-mouth website, their credibility tendency, the relationship between the word-of-mouth senders and receivers, and the perceived ease-of-use of mobile equipment. We find that all these factors positively affect the credibility of word-of-mouth in mobile services and, the receivers, as a partially intermediate variable, plays an indispensable role in the entire model.