文本挖掘在新冠肺炎常态下旅游问答平台用户信息需求演化中的应用

Wanjing Zhang
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引用次数: 2

摘要

本文旨在研究新冠肺炎疫情影响下中国网民旅游态度的变化趋势,探讨新冠肺炎疫情常态化阶段旅游发展变化的价值。本研究通过爬虫从中国最大的在线问答社区知乎获取了87万条“旅游”主题的用户评论,并基于LDA模型对用户评论中的主题进行挖掘,分类出12个一级主题。此外,本研究利用SnowNLP模型对每条评论进行情感分析,对比2019 - 2020年几个月用户对旅游相关话题的关注趋势和情感趋势。研究发现,受新冠肺炎疫情影响,网络社区对旅游的关注度有所提高;旅游相关话题关注度的波动与疫情的进展和相关政策的出台密切相关。用户在各话题中的情绪倾向和注意力波动表现出高度的一致性。在此基础上,本文提出了稳定旅游产业结构、大力发展在线旅游和IP消费等建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Text Mining Applied in Evolution of Q&A Platforms users’ Information Demand on Tourism in COVID-19 Normalization
The purpose of this paper is to study the changing trend of Chinese Internet users' attitude towards tourism under the influence of COVID-19, and to explore the value of tourism development and change in the stage of normalization of COVID-19. This research obtained 870,000 user comments by crawler on the topic of "tourism" from Zhihu, China's largest online Q&A community, and classified 12 first-level topics by exploring the topics in user comments based on LDA model. In addition, this research utilized the SnowNLP model to make emotion analysis on each comment, and compared the trend of users' attention as well as emotion on tourism-related topics in months from 2019 to 2020. It is found that the attention to tourism in online communities has increased due to COVID-19; the fluctuation of attention to each tourism-related topic is closely related to the progress of COVID-19 and the promulgation of related policies. Users' emotion tendency and attention fluctuation in each topic show a high degree of consistency. Based on this, this paper puts forward suggestions including stabilizing the tourism industry structure and vigorously developing online tourism and IP consumption.
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