Local Culture Genes Visualization Evaluation using Data Mining and Analytic Hierarchy Processes : Take South China University of Technology as an Example

This paper studies the selection process and information visualization method of local cultural gene evaluation indicators based on the analysis of data by analytic hierarchy process (AHP). First, the local cultural gene map is constructed by information visualization tools. Then the qualitative analysis of the cultural gene map is carried out through user perception. Finally, the multi-dimensional data and analytic hierarchy process are used to evaluate the visualization of local cultural genes. The example of South China University of technology is used to verify the effectiveness and feasibility of the new scheme.