Standard-Setting in Services – New Frontiers in Rule-Making and the Role of the EU

Due to legislative and judicial developments, standard-setting has come to the forefront of public debates. Being for a long time considered as a 'no passing zone' for everyone but engineers and technical experts, standard-setting organizations (SSOs) have produced a rowing solid body of standards that affect and facilitate our everyday life, from wireless communications to household appliances. However, SSOs also drew the attention of many due to allegations about exclusion; undue increase of rivals’ costs; strategic behaviour; or unnecessary trade barriers. Anecdotal evidence suggests that standard-setting procedures may not always be in line with contemporary due process demands. If standardization in goods is vague, standard-setting in services is uncharted territory. This comes as no surprise; due to their tailor-made nature, services are harder to standardize. However, interest in this area is growing and the European Union (EU) has paved the way: In the controversial EU Services Directive, and, more recently, in the Single Market Act, the European Commission is called upon to lead the development of voluntary European standards to facilitate compatibility among services, whereas EU Regulation 1025/2012 provides the legal basis for a new era in service standard-setting in the EU. Based on these developments, this paper maps this new and promising area of rule-making in services. Standard-setting procedures and institutions will be analysed with a view to identifying how successful this new endeavour can be in promoting trade in services. In this regard, the paper will revisit the groundwork already done in certain services sectors, putting an emphasis on financial and business (including professional) services.